Culture, Technology

Social media is growing up – Vero


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Just yesterday, Twitter notified me that I have been on their platform for 7 years. It’s probably my most frequented app on my phone, and there is a lot of reasons why it works for me personally. Before Twitter, I was a Facebook user predominantly. Even though I still maintain my Facebook profile, I hardly use it for any significant social purposes. But I know that a lot of people do.

For many, social media is synonymous with Facebook, Twitter, Instagram, or Snapchat–the big four right now (although Snapchat is having a bit of a crisis thanks to a Jenner). You know this because they have become cultural verbs.

Remember Febreeze, TiVo, and Xerox? I bring them up because they also were part of our cultural vocabulary. Now, not so much.

Likewise, Facebook and Twitter, if history repeats itself, won’t be around forever. Because social media will eventually evolve and grow up.

Most of us, I believe, do not just want a presence on social media but actually want social media to lead to authentic, incarnational communities. We are a lonely, hyper-sensitive to missing out generation and our current social media does not help us escape this state and mature.

Enter Vero.

The people behind this new social media platform has picked up on something about social media–it has become bloated, encumbered, and ultimately, a platform for consumers rather than a source for genuine communities.

I love companies that have a strong WHY as their foundation. I believe that Vero has something compelling to offer. Check this video out.

“Vero” means truth. I believe the next generation will jettison the bad digital habits of the last decade and adopt more prudent, sophisticated social network.

I believe their manifesto is correct.

PEOPLE NATURALLY SEEK CONNECTION.

THAT’S WHY ONLINE SOCIAL NETWORKS HAVE BEEN SO WIDELY ADOPTED OVER THE PAST TEN YEARS.

THEY OFFERED THE PROMISE OF CONSTANT CONNECTION AND THE MEANS TO KEEP IN TOUCH WITH FRIENDS AND TO SHARE WHAT’S HAPPENING IN OUR LIVES.

BUT AS TIME PASSED, AN IMBALANCE BEGAN TO FORM BETWEEN THE INTERESTS OF THE PLATFORMS AND THE BEST INTERESTS OF THE USERS.

AND A FALSE SENSE OF CONNECTION LEFT US LONELIER THAN EVER.

IN REAL LIFE, PEOPLE ARE NEVER PRESENTED WITH A ONE SIZE FITS ALL AUDIENCE. WE SHARE DIFFERENT THINGS WITH DIFFERENT PEOPLE.

MOST SOCIAL NETWORKS REDUCE EVERYONE TO A FRIEND OR A FOLLOWER. THIS ENCOURAGES US TO ONLY SHARE THE PARTS OF OUR LIVES WE THINK ARE THE MOST INTERESTING.

WHEN YOU CAN CONTROL WHO SEES WHAT, YOU CAN BEHAVE IN A WAY THAT IS MORE NATURAL, WHICH WE BELIEVE ENDS UP BEING BETTER FOR YOU.

SO WE DECIDED TO CREATE SOMETHING MORE AUTHENTIC.

WE CREATED A SOCIAL NETWORK THAT LETS YOU BE YOURSELF. HENCE THE NAME VERO. MEANING TRUTH.

WE MADE OUR BUSINESS MODEL SUBSCRIPTION-BASED.
MAKING OUR USERS OUR CUSTOMERS, NOT ADVERTISERS.

THE GREATEST SOCIAL NETWORK IS THE ONE THAT ALREADY EXISTS BETWEEN PEOPLE.

VERO’S MISSION IS TO MAKE IT AVAILABLE ONLINE.

THANKS FOR HELPING US BUILD A TRULY SOCIAL NETWORK.

Human nature craves connection. And our generation is about to conclude our ten-year social experiment where we tried to satisfy our desire for belonging and community through “beta” social networks. Verdict? We as a society are clamoring for something better. And better is on the horizon.

I don’t know if Vero will be successful by any means. But the natural selection process is beginning. As technology progresses, I believe that human beings will continue to tweak and refine how we integrate our digital life to ultimately serve our incarnational life.

Maybe it will be 5 years from now. Or maybe 10. But it’s not hard to imagine a world that leaves Facebook and Twitter behind.

As for me, I am always willing to try something new. Vero is free for life for the first 1 million users. If you are interested, I suggest you sign up quickly!

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